Course Description:

MRKT 313 INTRODUCTION TO MARKETING This course is the introduction to the concept of marketing and its application to domestic and foreign markets, and to consumer, producer, institutional, and service markets. Analysis of marketing mix, including product, price, promotion/advertising, and distribution policies. Overview of career opportunities in the field of marketing. Three Hours, Fall, Spring

Credits:

3.0

Pre-Requisites:

Co-Requisites: