Course Description:

MRKT 363 MARKET MANAGEMENT Managerial aspects of the marketing function, including product, promotion, pricing, channel strategies and market research; relationship to other business functions, to the legal environment and available information systems; physical distribution; the relationship among manufacturers, wholesalers and retailers; case analyses of complex marketing problems. Prerequisite(s): MRKT 313. Three Hours, Spring, Even Years

Credits:

3.0

Pre-Requisites:

MRKT313LEC

Co-Requisites: