Course Description:

MRKT 373 MARKET RESEARCH A quantitative course which focuses on the identification of the target markets, consumer needs and the analysis of the market place. The course will cover problem solving techniques, research designs, forecasting, and analysis of data. Prerequisite(s): MRKT 313. Three Hours, Fall, Odd Years

Credits:

3.0

Pre-Requisites:

MRKT313LEC

Co-Requisites: