Course Description:

MRKT 403 INTERNATIONAL MARKETING A study of the concepts and terminology of international marketing. Includes issues such as foreign market entry strategies; standardization versus adaptation; pricing; global market entry integration; and marketing implementation problems. Prerequisite(s): MRKT 313. Three Hours, Fall, Even Years

Credits:

3.0

Pre-Requisites:

MRKT313LEC

Co-Requisites: