Course Description:

SMGT 373 SPORT MARKETING This course focuses on the application of marketing principles in a sport-related setting. Specifically, the course will address content areas such as corporate sponsorships, ticket sales, broadcast agreements, promotional events, and direct marketing in the sport entertainment, sport participation, and sport goods sectors of the industry. Prerequisites: SMGT 113, SMGT 263, SMGT 323, and SMGT 433/533. Three Hours, Spring

Credits:

3.0

Pre-Requisites:

SMGT113LEC AND SMGT263LEC AND SMGT323LEC AND SMGT433LEC

Co-Requisites: