Course Description:

ENTR 313 ENTREPRENEURIAL MARKETING This course explores the challenge of marketing a start-up firm with limited resources. Topics include product positioning and pricing, distribution channels, advertising and promotion. Emphasis is placed on the development and implementation of a marketing plan for a new venture. Prerequisites, MRKT 313, ENTR 203. (Students majoring in Sport Management will have the prerequisite for MRKT 313 met through SMGT 373 Sport Marketing.) Three Hours, Spring, Odd Years

Credits:

3.0

Pre-Requisites:

ENTR303LEC AND 3 Credits From List [MRKT313LEC,SMGT373LEC]

Co-Requisites: