Course Description:

COMM 353 MEDIA ADVERTISING Students learn to apply all major components in the process of media advertising planning: client/agency relationships, audience identification including demographics and psychographic research, media and creative strategy, research, and budgeting. Students produce their own ads and commercials for inclusion in their portfolios. Prerequisites: COMM 223, COMM 203, COMM 263, and COMT 353. Three Hours, Spring, Odd Years

Credits:

3.0

Pre-Requisites:

COMM203LEC AND COMM223LEC AND COMM263APPL AND COMT353LEC

Co-Requisites: