Course Description:

SMGT 573 SPORT PUBLIC RELATIONS Rather than view public relations as merely one of the four or five “Ps” of marketing, this course focuses on the benefit of regular communication between a sport organization and its key publics, or stakeholders. This course will explore public relations theories such as two-way symmetrical communication and agenda setting as well as practical communication tactics employed by public relations practitioners such as image repair and crisis communication. In addition, this course addresses a variety of communication-related topics including public relations management, image, media relations and community relations.