Course Description:

HCMG 453 STRATEGIC MANAGEMENT IN HEALTHCARE Through cases, readings, examples, and assignments, this course explores the planning, management, and implementation of mission-driven healthcare strategy. Practical concepts and their real-life applications will highlight the importance of competitive and collaborative strategies to drive organizational success in the healthcare marketplace. The topics of market structure, business models, generic strategies, first-mover strategies, growth and integration strategies, and common tools and methods used to evaluate the external and internal environments, including SWOT analysis, value chain analysis, portfolio analysis, and financial analysis will be explored.Prerequisites: ACCT233, ACCT253, HCMG313, HCMG323, and HCMG363. Three Hours, Fall, Spring, Summer

Credits:

3.0

Pre-Requisites:

ACCT213WEB AND ACCT223WEB AND HCMG313WEB AND HCMG323WEB AND HCMG363WEB

Co-Requisites: